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After a season for the ages that saw him crowned the NFL's top rusher, win the AP Offensive Player of the Year, and help lead the Philadelphia Eagles to a Super Bowl title, Saquon Barkley is riding high. Now, his dominance has extended far beyond the gridiron.
The latest milestone is gracing the cover of EA Sports Madden NFL 26, with the announcement having been made this past week and includes a cover photo of Barkley mid-flight, captured during his iconic backward hurdle against the Jaguars in Week 9.
"It's a dream come true," Barkley said of the moment, which now immortalizes him not only in league history but in gaming culture as well.
Adding to the honor, Barkley will also be featured with a rare 99 rating, an elite status that only a handful of NFL players have ever achieved.
Barkley's new business ventures take center stage
But Barkley is now stepping boldly into the world of business and fitness entrepreneurship. His recent partnership with C4 Sport, a leading pre-workout and performance supplement brand, has made waves across the sports world.
C4's parent company, Nutrabolt, introduced Barkley as the face of the brand in a major press release. "Saquon is the perfect embodiment of the C4 Sport spirit," they wrote. Barkley echoed that sentiment in his own words:
"As a fan of the brand, I use C4 Sport because it gives me the energy, focus, and endurance I need to attack every workout and stay at the top of my game... I couldn't be more excited to partner with C4, a brand that I've used for years and always keep with me for training."
Taking to Instagram to share the announcement, Barkley also hinted at something even bigger - a collaboration between C4 Energy and Walmart. While specifics haven't been publicly disclosed, the NFL star teased the venture in an Instagram story, posting: "@walmart @c4energy. Excited for the partnership!"
Given Walmart's national reach and its already strong relationship with C4, the move could amplify both brands in massive ways.
The announcement happened to fall on the birthday of his fiancee, Anna Congdon. Barkley, who began dating Congdon in college and got engaged in February 2025, paid tribute to her in a heartfelt birthday post.
The couple, together since 2017, are also parents to two children, and have become a fixture in the athlete-influencer world for their family-first, grounded approach.